Social media dentists face unique challenges in social media marketing due to patient confidentiality rules. However, a well-executed strategy can build trust with new patients and keep current ones coming back.
Educate new patients about what to expect during their visits by sharing educational posts and videos. Explaining common procedures in a way that’s relatable will build trust and increase the likelihood of those patients choosing your practice for their dental care.
Social Media Strategies Every Dentist Should Know
Promote patient retention by offering incentives like giveaways or promotions for referrals. This will help to build loyalty with your current patients and attract new ones by creating an image of a thriving, engaging community around your brand.
Showcase your team and office in photos and videos that are both professional and fun. Highlighting the people behind your business helps create a personal connection with potential patients and can be particularly effective with children.
Use relevant hashtags to make your content discoverable for people looking into specific topics. Using these tags can expand your reach beyond your immediate followers by making your content searchable on platforms like Instagram and TikTok.
Encourage your most satisfied patients to share their positive experiences with your practice on social media. Creating a formal ambassador program to incentivize this can give your followers easy guidelines and post ideas that align with the tone and messaging of your practice, while still staying within HIPAA guidelines.
Stay active on all your social channels to maintain a consistent presence and grow your audience. This will ensure that your social pages are regularly appearing in the news feeds of your target audience.