The Challenge of Balancing Commercial and Sporting Interests in Football

เยี่ยมชม UFABET เว็บหลัก is a business environment marked by complex stakeholder relations and a rich socio-cultural context with a massive social impact. Therefore, the identification of key stakeholders and their derived values is crucial for the development and success of the industry. Despite the importance of this issue, extant research into it is fragmented and incomplete and tends to over-focus on individual stakeholder-value relationships or analyse the industry’s forces, actors and values individually rather than as a whole.

In this paper, a preliminary theoretical framework for identifying and decoding the synergy between different football club stakeholders is developed. The framework allows the understanding of the dynamic interrelation between clubs, fans and their agents, the media, and other stakeholders. It enables the decoding of the industry’s value categories and, for the first time, provides an overview of the interaction between different players in the football ecosystem.

Playing Fair: Balancing Commercial and Sporting Priorities in Football

The prevailing loss-making culture in European football can be explained by the fact that clubs are simultaneously balancing two key objectives: financial sustainability and sporting success. While the former comes with financial gains such as relegation, promotion and winning competitions, the latter is typically associated with the need for attracting sponsors, boosting the media’s attention and enhancing their reputation. This has led to an over-reliance on significant financial benefaction to cover persistent losses and avoid liquidation, a phenomenon referred to as ‘financial doping’. As a consequence, the competitive balance in the league system is declining and there is a risk that it will disappear altogether.

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