Social media paid social advertising services services offer your business the opportunity to target your ideal customers where they spend their time online. This highly-targeted form of digital marketing allows you to boost your reach, drive engagement, clicks and views in a way that can be measured, optimized and refined using data-driven insights.
Crafting Compelling Campaigns: Paid Social Advertising Services
Having an effective paid social strategy has become a critical element to success for businesses across industries. Especially as platforms like Facebook prioritize posts by friends and family over brands, incorporating a paid advertising campaign into your overall digital marketing strategy is an essential part of staying top-of-mind with your audience.
When done correctly, paid social ads can provide a return on investment that can’t be achieved by organically publishing content alone. With the right goals, strategy and team in place, you can expect to see results that increase engagement, conversions, leads, video views and more.
Twitter Ads
With over 330 million monthly active users, Twitter offers a variety of advertising options to meet your needs. Advertisers can select an objective based on their desired KPI and choose from multiple formats including image, video, app installs and more.
Unlike TV or radio ads, which often have a fixed price and length, paid social ads are billed based on the potential number of impressions they can generate over a certain period of time. This makes them much more affordable for small and medium-sized businesses.