Every device connected to the internet has an IP address, which serves as a unique identifier for that device. Businesses can verify a user’s IP address in order to confirm their identity and prevent fraud.
IP Address Fraud Detection can help identify potential red flags of fraud, such as multiple login attempts from different locations or sudden spikes in transactions. These red flags may indicate that a user is attempting to take advantage of a business’s services or products and is likely engaging in fraudulent activity.
IP Address Fraud Detection: Protect Your Business from Malicious Traffic
However, IP analysis has its limitations. For example, users can mask their identities by using proxy servers and VPNs to hide their true location. Additionally, many users use public WiFi networks to connect to the internet, such as those found in coffee shops and libraries, which can also conceal their location. This makes it difficult to accurately verify a user’s geolocation and track their activities.
To overcome these challenges, businesses need to use an IP address validation tool that can detect and track a user’s activity across various devices and networks. A tool that can reliably verify the location and identity of a user in real-time and identify anomalies that can signal suspicious activity is essential to fighting fraud, such as chargebacks, bonuses abuse, multi-accounting, and other forms of online fraud. SEON provides accurate and affordable IP lookup data to support business intelligence, fraud detection, threat inferences, and other analytics needs.